A majority of consumers prefer to purchase from socially and environmentally responsible companies that share similar values. People are becoming increasingly aware of their purchasing power and ability to vote with their wallets.
The consumer movement toward environmental sustainability and the betterment of society will only continue to grow.
Today’s consumers value businesses that act as agents for positive and progressive change. Entrepreneurs who do not conform to the prevailing ideas of “business as usual” are now being viewed as the world’s much-needed changemakers.
Businesses are consumers as well. Companies can influence the business practices of suppliers by showing a preference for sustainable products and services.