Forward-thinking entrepreneurs and investors are becoming increasingly committed to ESG, CSR, SRI, and sustainability initiatives. Many of today’s business leaders are developing original and creative ways to contribute to a more civilized way of doing business.
Companies that are ethical, transparent, and accountable can successfully build and maintain a culture of trust and loyalty with investors, stakeholders, consumers, employees, and communities.
Numerous studies have shown that employees and consumers prefer companies that have a positive and meaningful impact on society.
Business leaders who care about the greater good tend to create a more inspiring work environment for everyone. Employees are more likely to be productive, and make an extra effort if they know the company cares about more than just the bottom line. Most people want to make a positive impact on the world.
Socially/environmentally responsible investing, and business practices, are the way of the future. Balancing social and environmental impact with a financial return is a more sustainable business approach in the long run.
In the age of social media, information about a company’s business practices and CSR is becoming increasingly available to the public. Purpose-driven businesses, and companies with a strong CSR program, are going to stand out.
Businesses that deliver on the CSR/ESG promises they make will stand out among the rest.