Make your company stand out by infusing a social or environmental cause into your business.
Evolve is a short (one-hour read) and simple business guide that provides helpful information on how to create a socially and environmentally responsible business.
There is a growing global movement toward sustainable business practices, Corporate Social Responsibility (CSR) and Socially Responsible Investing (SRI).
Studies have shown that today’s consumers prefer to purchase from companies that demonstrate a concern for the greater good.
Business leaders are becoming the activists the world needs and developing innovative ways to tackle major social/environmental issues while earning healthy profits.
The way of the future will be to create purpose-driven businesses that help to solve issues such as pollution, natural resource depletion, the rapid extinction of species, deforestation, climate change, poverty, racism, gender inequality, human trafficking, bullying, etc.
Purpose-driven businesses can make the world a better place while creating value and earning a profit. In both for-profit companies and non-profit organizations, business leaders can integrate social/environmental causes into the very fabric of their vision/mission statement, business plan, policies and procedures.
There is no question that the purpose of business is evolving.
Now is the time for business leaders, investors and stakeholders to reflect on what matters most in the end—how we treated others.